Search Engine Optimization (SEO) Services

There are two main parts for SEO Services which Includes:–

• On Page SEO
• Off Page SEO

First we will see all On Page SEO Services that how much they are effected in getting rankings in all major Serach Engines like Google, Yahoo and MSN. It starts from optimizing contents which is briefly described below :

• Content Optimization:

  It includes optimization of Contents that the content is related to site’s prospect or not, if it is not relevant to site’s prospect then site will not get ranked on targeted keywords.
  
  

• Image Optimization:

  Image should be saved with proper name (e.g. Rose image should be saved as rose.jpg not flower.jpg and etc.) it must have alt tags.
  
  

• Heading & H1:

  This is the most important part of a web page because robots starts to read the whole page with this. So be careful to choose h1 tag for the page.
  
  

• Anchor tag:

  To manage faq or different services of a very long page a keyword should be tagged to appropriate paragraph, or at bottom we just place top button so that user should not scroll the whole page and just click on top button it moves to the top of the page. That is called anchor tag.
  
  

• Alt tag:

  When we place cursor on a link or image it shows a box and a brief description for that image or link that where it moves the user. This is called Alt tag. It is very useful for a blind user because they can hear by alt tags that after clicking the image or link where they will be moved.
  
  

• Meta tag:

  Meta tags are also one of most important parts for each web page of On Page Optimization which includes title, description, keywords, key phrases, revisit tag etc.
  
  

• Down load speed check:

  Home page downloading speed also effects to a web site it should be average of 15 to 20 seconds. There are so many tools available on net which can provide us report for a web page that how much time it takes to be download and where we can improve our HTML, CSS, and Images and can decrease the downloading time.
  
  

• Web Site Navigation:

  Web Site Navigation is the main part of On page Optimization. It affects a Client, Robot as well as a common user. So one should Be care full while designing a web page.
  
  

• Sitemap:

  Sitemap is a way with which we can get crawled all the pages of our site in just one or two clicks. There are two types of sitemap
  • Html Sitemap
  • XML Sitemap

  Html Sitemap:
  Html sitemap is useful to crawl all static pages which we have created for a web site and linked them any where in site.
  
  XML Sitemap:
  XML Sitemap is useful to crawl all static and dynamic pages which we have created for a web site and linked them to each other or not. This sitemap is most useful for those pages which contents are change frequently. And for those pages which are generate dynamically through a user.

• Robots.txt:

  Robots.txt is way with which we can stop any robot to crawl any page which contents privacy. We can also stop being crawled any folder or directory with the use of thesame. Aware your self that each site should have only one robots.txt not any more.